Don't blink.
You might miss it.
The smells.
The color changes.
The crack.
Every nuance.
Every detail requires your attention.
We're here to help you capture every detail.
Amazing simple
How did roasting coffee become so complicated?
Whatever happened to using your senses? The smells, sights and sound.
Roasting should be technical, not complex.
Simple, not dumb.
Beautiful clarity
The temperature goes up and up.
The coffee cracks.
The smoke clears.
And numbers tell the story.
The analysis paints a clear picture.
Clear analysis without the headaches.
You take decisive action.
Good just became great.
Quality matters
Quality requires skill.
And skill comes from practice, education and information.
We're here to make tools to amplify your skills and senses.
Quality tools make quality coffee.
Because quality matters.
